I was recently reading an old book by George Burns “All My Best Friends.” He knew Durante and Cantor who claimed that their greatest contribution to American culture was convincing a delivery boy for Feltman’s Franks, Nathan Handwerker, to open up his own hot dog stand. That was the beginning of Nathan Famous.
He said that Nathan Handwerker and he said the other guys were selling their hotdogs at .10 cents each and so Nathan sold his for .5 cents each.
Here’s what Wikipedia says:
Nathan Handwerker (June 14, 1892 – March 24, 1974) was the founder of an iconic hot dog stand that evolved into Nathan’s Famous restaurants and related Nathan’s retail product line. An immigrant from Poland, he and his wife Ida borrowed $300 from friends to start their business on Coney Island in 1916. As of 2016, Nathan’s operates over 400 company-owned and franchised restaurants in all 50 states and 17 foreign countries, and Nathan’s brand products are found in some 45,000 stores across the United States.
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